Building your brand online using SEO. Search engine marketing is a key tool to not only rank your website but to build your brand online in today’s competitive market. Having a clear understanding of SEO is critical to your business growth.
It doesn’t matter if your business is in New York or in Denver. Using local SEO will increase your brand and visibility in front of your clients. Most companies struggle to get their business in on the first page of Google. You need a company that will analyze your business and see what needs to be done to put your company on the first page of the search engines. Lets take a look at several strategies that may work to do this for you.
Listing sites or Citations: These are sites like Yelp, White pages, Foursquare, Manta, and Hot frog. These sites will provide you a place to display your name, address, and phone number. Along with your normal contact information they also provide you a back links to your site. This will be your branded URL that you provide them. Most of these site have high authority so they will rank very well by themselves for your name once you create the listing.
Social Media Accounts: Linking your social media accounts are also another great way to connect with your customers. Create a Facebook page and a Twitter Page, and don’t forget the crucial one a You Tube account. Having these sites will also provide a branded URL back to your site but also add to your sites authority towards rankings in the future.
Reviews: Getting reviews on your Yelp pages and Google plus account can dramatically help your business. When people are searching for what restaurant to go to, they research the reviews and from that determine if that establishment is place they would like to spend their money at. If the reviews are all negative about a restaurant from other patrons it can have a negative impact on that business. With reviews it is a simple formula. KEEP your customers happy. Even if they did have a bad experience fix it inform them the issues was resolved and will not occur again and apologize. In the example of the restaurant if they had bad service this time. Offer them a free meal. Offer free drinks do what you can to keep them a happy and loyal customer. Customer service is the name of the game and if you provide great customer service then you will have glowing reviews.
Those are the simple steps to start setting up your local business marketing. There will be more articles to come about marketing and branding for small business.